The Importance of a “Thank You” in Todays Small Business World

Remember a "Thank You" Goes a Long Ways!

“Give thanks for a little and you will find a lot.”

~~ The Hausa of Nigeria

A good “Thank You” will go a long ways in business. Everyone wants to be recognized for the their good deed and even the few people who don’t will enjoy a thanks. About two weeks ago my company participated in the American Cancer Society’s Relay for Life local event in Waco, Texas.

Along with having the largest team (thanks to some excellent social media marketing) there were many people who helped us “behind the scenes” . From anonymously donating money to baking cakes for the cakewalk, there were many people who helped with this event.  We made all of them a thank you note and mailed it to them personally.

Lots of small gifts and gratitude go overlooked in a world where the small things and relationships make your business successful.

College Football = $$$

People underestimate the value, money wise, that college football has on the world. However, as this Forbes article on the 15 most valuable college football programs points out, a few big-time programs do quite well, thank you. Notre Dame’s program tops the list at a value of $97 million, while the University of Texas’ program slides in at second at $88 million and Texas A&M’s program checks in at no. 15 with a value of $53 million. By the way, Notre Dame remains the most valuable program despite being consistently the most overrated program on the big-time college scene these days. With last night’s loss to LSU in the Sugar Bowl, the Irish have now lost nine straight bowl games since beating Texas A&M 24-21 in the 1994 Cotton Bowl.A couple of surprises: Ohio State is only sixth on the list at $71 million, while the USC on the list is not the University of Southern California. Rather, it’s the University of South Carolina at no. 14 with a value of $57 million. As you might expect, only teams from the Southeastern Conference, Big Ten Conference and Big 12 Conference made the Forbes list because those conferences have the most lucrative television deals with CBS, ESPN and ABC.

Finally, despite the value of these big-time programs, it is still decidedly minor league — most NFL franchises are worth at least 10 times more than the most valuable college program.